SUPPORT RHINO RANGER BY SPREADING THE MESSAGE: DON’T USE RHINO HORN!

As long as there is a demand from people who believe that rhino horn holds value and will pay for it, wildlife criminals will continue to poach rhinos. People who still buy rhino horn do so because they don’t have the correct facts about the horn, how it is obtained, and the devastating impact it is having on the conservation of rhino in Africa and Asia.

Rhino Ranger, a superhero character is hoping to be the driving force behind bringing a stop to all the false beliefs around rhino horn.

Rhino Ranger has his own comic book to create awareness amongst the youth of Vietnam, ultimately to stop the demand for rhino horn and help save the rhino.

Through the use of a variety of marketing materials, from face masks and fridge magnets to Rhino Ranger cut-outs and stickers, Rhino Ranger hopes to fight his way into the hearts of the youth in Vietnam.

The demand for rhino horn in Asian countries remains one of the main driving forces behind the escalation in poaching of rhinos in Southern Africa, with more than 80% of illegally trafficked rhino horn passing through Vietnam either for local use or for export to other countries, such as China.

#vietnambemyhero

Rhino Ranger returns to stop the demand for rhino horn in Vietnam


 

Vietnam is the worlds largest recipient of illegal rhino horn from South Africa. To reduce rhino horn consumption and therefore demand, Wilderness Foundation Africa is working with school-going Vietnamese youngsters to create a generation of ambassadors who will grow up to be in a position to influence their peers, parents and families to reduce and ultimately stop the demand for rhino horn.

Building on the campaign developed in 2015, Rhino Ranger returns this month with a second  edition of the popular Rhino Ranger Comic book targeted at teenagers, as well as an exciting new product, a Rhino Ranger Activity book for the younger market.  Rhino Ranger is a superhero character who was launched on World Rhino Day in 2016 to spread the message of the “Wild Rhino | Vietnam, be my Hero” campaign to the target audience in Vietnam and is the driving force behind bringing a stop to the use and misinformation  around rhino horn.

In the second edition of the Comic book, Rhino Ranger travels to Vietnam to discover why his mother was killed in South Africa. Using cultural insights and the personal experience of the Wilderness Foundation Africa team who have been to Vietnam on several  occasions throughout the campaign, designers were able to create a comic that is truly believable. The appearance of street scenes the depiction of the culture are a true reflection of Vietnam and we hope that the youth who read these comic books become ambassadors for change.

Published alternate years, the comic is complimented by a competition to become a Wild Rhino Youth Ambassador and visit South Africa to experience rhino in their natural habitat. Junior children are chosen through a competition to draw a picture and write a poem, and senior children are tasked to write an essay on reducing the demand for rhino horn.

The Wilderness Foundation Africa team will visit Vietnam in September 2018 to launch the third  round of the Wild Rhino Competition, and distribute the Rhino Ranger comic book and activity book, along with other marketing collateral to the participating schools in Ho Chi Minh City and Hanoi.

COMIC BOOK


 

Edition 2 – Vietnamese

Edition 2 – English

Edition 1 – Vietnamese

Edition 1 – English

ACTIVITY BOOK


 

Edition 1 – Vietnamese

Edition 1 – English

OUT & ABOUT


 

INTERNATIONAL SCHOOL OF HO CHI MINH CITY

RENAISSANCE INTERNATIONAL SCHOOL

SINGAPORE INTERNATIONAL SCHOOL

SAIGON SOUTH INTERNATIONAL SCHOOL

PRODUCTS


 

Cutout

Fridge Magnet

Keyring

Badge

Wild Rhino - Instagram Frame

Instagram Frame

Poster

Mask

Social Media

Tattoo

BROCHURE