Demand reduction is vital to the survival of rhino in the wild. Wildlife crime is decimating many of Africa’s iconic species. Rhinos have suffered the most severe effects of this illegal trade. Fuelled by the demand for rhino horn products in specifically Vietnam and other Asian countries, the rhino poaching crisis has pushed these majestic creatures alarmingly close to extinction. South Africa – home to more than 80% of the world’s remaining wild rhino – is utilising all available resources to keep the rhino safe and bring to justice the ruthless criminal syndicates responsible for these illegal activities. However, as long as there is a demand – which means there are people in the world who believe that rhino horn holds value and will pay for the horn – wildlife criminals will continue to poach rhino. As part of a multifaceted approach to the poaching crisis, demand reduction initiatives are being launched in primary consumer countries with the aim of educating consumers of rhino horn on the realities of the situation, so as to affect attitudes, change behaviour and ultimately – stop the demand. 

Many of the people who still buy rhino horn do so because they don’t have the correct facts about the horn, how it is obtained, and the devastating impact it is having on the conservation of rhino in Africa and Asia. Futhermore, as many adults are already set in the ways and the senior generation continues to embrace their beliefs, imprinting on young people hold the most potential for affecting social change in Vietnam. Being the next generation of decision-makers, the Vietnamese youth hold the key to ending the use of rhino horn in their country. With this in mind, the Wild Rhino demand reduction campaign uses – multimedia marketing channels, competitions and first-hand African wildlife experiences to engage and educate young Vietnamese students. The campaign also aims to inspire these young people to become true Ambassadors for the cause – bringing the campaign to life through them and dismantling the myths and false beliefs that surround the use of rhino horn products amongst their communities and peers.


The Wilderness Foundation Africa works from its base in South Africa to protect and sustain wildlife and wilderness through integrated conservation and education programmes. 


Whether it is direct action anti-poaching in the field, large landscape wilderness management, or developing rising young leaders from disadvantaged communities for a career in conservation, the Wilderness Foundation has over 40 years of results. 

The Wilderness Foundation’s Forever Wild Conservation Programme was developed in 2011 as a response to the rhino poaching crisis and has been active through the Rhino Protection Initiative.  This initiative primarily provides logistical and operational support for conservation and law enforcement agencies responsible for rhino security. Activities include the coordination of anti-poaching training, aerial assistance, vehicle and specialist support, as well as a rhino survivor fund and demand reduction activities in Vietnam.

Peace Parks Foundation Logo

Peace Parks Foundation is a non-profit organisation that helps countries throughout southern Africa to combine conservation areas across borders, work together to protect Africa’s natural heritage, and develop eco-tourism potential.


This also includes protecting endangered species and combatting wildlife crime. The organisation’s Rhino Protection Programme is a multi-faceted initiative that attacks the problem of rhino poaching on all levels: to stop the killing by helping conservation agencies secure the parks and protect the rhino; to stop the trade by assisting in the development of laws and counter-trafficking strategies; and to stop the demand through awareness and education campaigns.

Soul Academy Logo

With world-class facilities and the most updated international music / performing arts curricula available, SMPAA is focused on lifting music / performing arts education in Vietnam to a new level.


As we believe that music / performing arts is an integral part of an individual’s holistic development, SMPAA has both the expertise and passion to deliver tangible benefits to its students to best prepare them for future success.

Olsen Animal Trust has been established to partner organisations and individuals who are aligned in their vision to end animal cruelty and exploitation, enhance animal welfare, and conserve wildlife in its natural habitat.


This mission embodies the vision and values of the Olsen family, inspired by their love of all animals.

Olsen Animal Trust is supporting the “Vietnam be my hero” Demand Reduction campaign with yearly grants.