In 2015, 22 Vietnamese youth from Ho Chi Minh City – winners of the first Wild Rhino Competition – were taken to South Africa for a wilderness adventure where they learnt about the rhino first-hand. Inspired by their experience, these young people have become Wild Rhino Youth Ambassadors and taken on the important task of helping us spread the message of conservation and ultimately help to save the rhino.
Through a professional visual campaign on a variety of posters, leaflets and associated materials, these ambassadors are given a platform on which to voice their message to their communities and peers. Having visited South Africa and interacted with rhinos, they can speak first-hand about the pertinent issues – thus offering credibility and age-appropriate messaging to the campaign. The educational materials will be distributed in schools, at events, in printed publications, on web sites and pushed on social media.
WATCH OUT FOR THE WILD RHINO CAMPAIGN IN YOUR SCHOOL TO FIND OUT WHO YOUR SCHOOL’S AMBASSADOR IS.
The initial phase of the campaign saw 15 000 Vietnamese youth from 12 international schools introduced to the rhino poaching crisis. After laying this important groundwork, we appealed to the youth to submit essays, poems or pictures about rhinos, their senseless deaths at the hands of poachers, as well as how they felt they could help.
The 22 senior students who submitted the most noteworthy essays on the subject were selected to travel to South Africa, with them being earmarked as official Wild Rhino Youth Ambassadors. As a means to entrench the values, insights and necessary understanding surrounding rhino conservation, the Youth Ambassadors walked a wilderness trail and got to witness the wonder of many species in their natural habitats.
The Ambassadors were able to spend time with rhino calves that had been orphaned, bringing the group directly into contact with the fallout from poaching incidents. For the young Ambassadors, it was an emotional and life-changing experience; one that ultimately confirmed the importance of the cause they had dedicated themselves to.
Inspired and armed with facts, these young people have gone on to actively engage with their communities, carrying a strong message against the use of rhino horn.
HOW YOU CAN HELP
As long as there is a demand – which means there are people in the world who believe that rhino horn holds value, and will pay for the horn – wildlife criminals will continue to poach rhinos. Many of the people who still buy rhino horn do so because they don’t have the correct facts about the horn, how it is obtained, and the devastating impact it is having on the conservation of rhino in Africa and Asia. As the next generation who hold the future of this world in your hands, YOU can join this global effort. YOU can become the voice of the rhino, by sharing the facts and motivating those around you to NOT use rhino horn. If you teach just one person, and that person educates another, and so on, and so on – soon the ripple effect will spread the word far and wide and ensure that the demand for rhino horn stops. And when the demand for rhino horn stops, then the killing will end. Click Here to download materials to help.
Nguyễn Tuấn Hải
Tran Thi Phuong Anh
Catherine Tran Ngoc Anh
Tran Tam Nhu
“IT IS NOW UP TO US TO MAKE SURE THAT IN 100 YEARS’ TIME THE RHINO WILL STILL BE AROUND.”
“THE RHINO IS EXTREMELY THREATENED. WE NEED TO STOP POACHING BEFORE THE DAMAGE IS IRREVERSIBLE.”
“THE RHINO IS A SYMBOL OF HISTORY. IT IS PART OF MOTHER NATURE, SOMETHING THAT WE WOULDN’T BE HERE WITHOUT. LET’S SAVE THE RHINO!”
“WE ARE NOT TOO YOUNG TO MAKE CHANGES”
Do Thanh Chau
Kim Hyung Min
Hồ Đắc Thái Thanh
“WOULD BITING OUR FINGER NAILS HELP IMPROVE OUR HEALTH? NO! SO DON’T BUY RHINO HORN.”
“EARTH IS NOT JUST FOR HUMANS BUT FOR ALL, INCLUDING ENDANGERED SPECIES LIKE RHINOS.”
“WE NEED TO MAKE PEOPLE FEEL ASHAMED OF CONSUMING RHINO HORNS.”
“FUTURE GENERATIONS SHOULD SEE ANIMALS WITH THEIR OWN EYES, NOT JUST IN TEXTBOOKS, OR WEBSITES.”
Nguyễn Anh Tuấn
Nguyen Quynh Bao Han
Nguyễn Phúc Trầm Thanh
“HUNTING RHINO IS A TERRIBLE CRIME AND WE SHOULD STOP IT IMMEDIATELY.”
“THE FATE OF THE RHINO IS IN OUR HANDS – WE CAN MAKE A DIFFERENCE.”
“TO SAVE THE RHINOS, WE MUST CHANGE THE MINDS OF CHILDREN AND TEENAGERS.”
“FRIENDS, IT’S UP TO US TO STOP THE PROBLEM OF RHINO POACHING.”
Truong Quang Hai
Truong Quoc Viet
“WE NEED TO TALK WITH OUR FAMILIES AND FRIENDS ABOUT THE HARMFUL EFFECTS OF KILLING RHINOS FOR THEIR HORNS.”
“WRUNG MY HEART DRY AS I SCROLLED THROUGH THE IMAGES OF THE PEACEFUL SOUTH AFRICAN RHINOCEROS’ CARVED FACES BLEEDING TO DEATH WHILE HUNTERS UPROOT THIER HORNS.”